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Re: eBooks and eArticles
5,000 is a biggish print run, no denying, but the point is that the physical cost of the printed book is not the decisive factor, i.e. book editing costs are often higher. And if you use plenty of photos from European archives, they cost a lot. E.g. official Finnish Army archive photos cost about 50 euros per photo, and that is, AFAIK, not even near the most expensive archives out there.
Many specialist publishers have no clue about effective marketing. And proper marketing means the difference between sound and unsound business.
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"No man, no problem." Josef Stalin possibly said...:-)
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