Quote:
Originally Posted by Jukka Juutinen
5,000 is a biggish print run, no denying, but the point is that the physical cost of the printed book is not the decisive factor, i.e. book editing costs are often higher. And if you use plenty of photos from European archives, they cost a lot. E.g. official Finnish Army archive photos cost about 50 euros per photo, and that is, AFAIK, not even near the most expensive archives out there.
Many specialist publishers have no clue about effective marketing. And proper marketing means the difference between sound and unsound business.
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Then we need to address the marketing issue. I regularly post about new book releases here because I know that. Respectfully, more people need to do the same. And it doesn't require a specialist, just the cover of the book, size, number of pages, a basic summary, and info about photos, maps, etc. and a release date.
I'm involved with marketing the books my business produces, and part of it is simply finding those sites which already cater to the people you want to sell to, like here and the Luftwaffe Experten Message Board. So every time we produce a new book, I go the sites I know and announce it, and include a link.
Best,
Ed