[Jukka Juutinen]

The problem with some small/self publishers is the marketing and small print runs. Small print runs drive up the unit cost significantly, and the higher unit costs has a significant impact on sales. It seems that the only books that go at almost any price are those specifically aimed at either collectors or academic institutions.

Another significant issue regarding marketing is the ease of buying, or lack of it. Quite a many potential customers have gotten used to the ease of online orders with a few mouse clicks.

In Europe it is clear that postal companies are not helping either by having so expensive shipping costs. Books, being dense and even when packed being easy to handle and not requiring plenty of space should really have lower cost shipping available but it seems that only the USPS has such a rate.