[edwest]

As an editor at a publishing company, we get to choose the book title, we get to choose the chapter titles and our authors know it. Without trying to disparage the decisions of other publishers, we have learned that certain titles produce a certain reaction in the majority of readers. We just know that from experience.

But, I've noticed a certain desire to take certain subjects and give them titles that just make my eyes roll. Did these airmen defeat Nazi Germany? No, of course not. A combined force of arms and other men were there. That kind of hyperbole is just selling something that isn't true. But I hope this doesn't become a trend. No, I don't want a dry title that sounds like a textbook, but think about what you're marketing. Were these airmen any more courageous or necessary in defeating the Nazis than those who did not face the jets? As the British say: "It's just like what it says on the tin." That is what I want. Accuracy in titles. I think that's reasonable.


Best,
Ed