Just an interesting tidbit on book marketing: There is a forthcoming book on Finnish bomber pilots at war. Now, here is the interesting part: the book is part of a "grand books" series and is priced at 318 euros. The print run is about 1900 copies. The book is entirely in Finnish. A comparable book on Finnish fighters aces sold out in less than a year. The big question is: Why a book in a language spoken by some 5 million people and priced at 300 + euros outsells e.g. certain Belgian author's books in English and priced at far, far less while being niche books both?
By the way, here is a link to the book:
http://www.suurteokset.com/pommituslentajat.html