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Re: Book marketing
I cannot answer for the Finnish interest/obsession with military history, but I do have an inkling why the English versions of certain books did not sell particularly well
One problem was that I had already bought the books in French on the understanding that there would never be an English translation. Having started a set in one language I wanted to see it through to the end, even though I only properly understand about 60% of the French text.
The other problem was the marketing, his books did not appear at the usual outlets for aviation books in English that I go to. I got mine in French from a book shop in Germany. I think I am unusual (though probably not on this board) for the places I go to buy books.
Martin
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