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Old 13th January 2018, 11:22
bearoutwest bearoutwest is offline
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Re: Declining quality of British aviation magazines

Perhaps we readers of a certain age group and knowledge base, are no longer the target demographic for some of these aviation magazines. Is it possible that to target the older - and possibly more aviationally "educated" - enthusiast requires a magazine of greater depth of article? Then what of the up-and-coming newby to the scene - who may want a "lighter" introduction to the genre? Magazines need to make money to justify their existance. They would have to snag a younger market to obtain new blood so to speak. If the general sense of historic aviation awareness is lessened - in favour of the newer high-tech jets and models of sci-fi spacecraft - don't magazines need to change to grab a share of the expanding market? The cost to their subscriptions is likely to be the loss of one aging end of the market versus the potential gain of a newer, younger market.

I too, lament the passing of the older AIR International/ Enthusiast style of articles circa 1980s and 1990s. It was the style of introduction that I wanted to the historic aviation genre (with a dash of new jets and glamour).
...geoff
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